Our Story

We let nature lead our science of designing skin, hair, & body care formulas that activate skin from within.

Behind the brand

Deeper than beautiful


Inspired by previously undiscovered botanicals and minerals, AHAVA lets nature lead our science.


AHAVA researchers’ commitment to innovation is only matched by their desire to understand the human nature of your body.


Our products don’t just care for your skin, they help your skin care for itself.

Our origins

It all started with a team dedicated to studying, protecting, and celebrating the wonders of nature. Based in modern-day Israel, the Dead Sea region is rich in resources; scientists sought greater understanding of how minerals and botanicals could benefit the skin, giving rise to AHAVA in 1988.

Our difference

A Natural Phenomenon

Our study of nature, skin and people led to the development of AHAVA’s Osmoter?, the mineral catalyst at work in every AHAVA formula. By harnessing the most dynamic elements of the Dead Sea, this scientifically balanced blend of minerals delivers exceptional hydration to the skin. AHAVA’s Osmoter? draws moisture and nutrients from the depths of the skin to its outer layers, where it is needed the most. This is how AHAVA products activate your skin from within.

Our values


A deep connection with the Earth informs every decision at AHAVA because the desert we call home must be sustained. Accordingly, AHAVA scientists strive to impact the environment minimally as we create our formulas. The pioneering water return process at the AHAVA manufacturing facility reflects our eco-consciousness by using local flora to filter waste and restore clean water to our desert home. It’s a further expression of our belief in a balance between nature and science.

Our promise

No fillers, no fluff, no falseness.

We believe in a balance between nature and science.
Take a look deep inside our formulas. There’s a lot you won’t find.

  • You will never find parabens in AHAVA formulas.
  • All products are vegan, just like AHAVA products have always been.
  • AHAVA products endure strict allergy testing and are approved for sensitive skin.
  • Our natural ingredients are sourced from nature, never from GMOs.
  • AHAVA formulates products without the questionable compounds sodium lauryl sulfate (SLS), Phthalates and Triclosan.
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